The Power of Social Media: Recommendations

Consider this scenario: You’re on a business trip to a new town and you want to get a cup of coffee before your meeting? Google maps shows 3 local coffee shops with walking distance.  How do you decide where to go? Chances are, you’ll ask around for a recommendation from the concierge, a stranger on the street- -- anyone with taste buds who can offer input on where to get the best cup of java.  Human recommendations carry weight – even if they are from outside our network of friends.

Recommendations from those within our social network carry even more weight.  Where do you look when you need a car mechanic? A pediatrician?  Do you flip through the yellow pages, or keep an eye peeled for a big billboard? No, you turn to your network of friends and family and ask for their input.  If a friend says she knows a reliable mechanic -- her recommendation wins out over any advertisement you might see. And, this remains true whether that recommendation comes over the phone or via Facebook.

As a business, you can use social media and the natural dynamics of social networking to organically grow your business. Unleash the power of word-of-mouth in an online environment and amazing things can happen.

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