Social Media Optimization vs. Social Media Marketing

Social media marketing is the word du jour for everything related to leveraging the power of social media.  Here at New Nectar, we use another term to help differentiate between organically leveraging social media (usually using the 3 r’s mentioned above,) and actively promoting your business via social media.

Social media optimization (SMO) is the organic use of social media to lead traffic back to the main webpage; and to create buzz, interest, and interaction on the social media platform that enhances a users perception of a company, product, or person.

Social Media Marketing (SMM) is active promotion of products and services on social media using either free or paid means. Free means would be advertising promotions or coupons in the content streams of social networks. Paid is the use of either PPC advertising on Facebook or the creation of specialty content such as applications, games, and contests that encourage interaction.

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