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what's social media marketing

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What is social media marketing? This is a question we hear a lot from our customers. Sure, they've heard about Facebook, Twitter, YouTube, and the rest - but what is social media marketing and how can it be used to generate business?

 

Social Media Marketing is Word-of-Mouth

One way to envision the effectiveness of social media is to think of another powerful form of marketing: word-of-mouth or "conversation" marketing. Word-of-mouth marketing has been responsible for many small business success stories. You've probably even engaged in word-of-mouth marketing for some of your favorite businesses. This type of marketing is so effective for two reasons: 1.) the source is credible; and 2.) it is highly targeted. Contrast this to traditional broadcast marketing where 1.) the pitchman has limited credibility; and 2.) targeting is more shot-gun effect than precise science. The same logic works online. Let's look a quick word-of-mouth scenario in Facebook marketing:

1. Joe knows a great coffee shop;
2. He becomes a fan of that coffee shop on Facebook in order to receive special promotions
3. Joe suggests a friend who loves coffee also become a fan and receive the special promotions

This bit of Facebook marketing was completely organic and completely based on word-of-mouth. Joe is a credible source because he loves coffee and his friend knows it. Likewise, the Joe knew the friend liked coffee-Joe did the work of selecting which friends in his social network would benefit from this promotion.

Social Media Marketing is Also a bit Like Broadcast Media Marketing

This statement might surprise you , since we just talked about the benefits of word-of-mouth marketing over broadcast media marketing. However, traditional offline word-of-mouth marketing will always be limited by its reach. Online, social media marketing has the potential to reach millions of people. In this way, Facebook marketing and Twitter marketing have more in common with broadcast media and its tremendous reach.

Social media marketing then combines the credibility & targeted effectiveness of word-of-mouth marketing with the reach and potential impact of broadcast media! Pretty powerful stuff, eh?

The social media team at New Nectar can tell you much more about Facebook and twitter marketing; as well as many more social media marketing strategies that may be a perfect fit for your business. Contact us today for a free consultation!

 

 

 

advertising on social media

close_up_gnomeWith more than 300 million users, Facebook certainly has the numbers to make it a viable advertising venue. Like Google, Facebook now allows advertisers to place pay-per-click (ppc) ads. These ads then direct a viewer to either an external webpage, or to an internal Facebook page or Facebook application.

As more and more internet users are struck with "ad -blindness" - Facebook advertising can provide a contextual, and clickable solution. However, like Google's ppc, the success rate of ads depends on the audience you choose to put your advertisements in front of. With Google, your audience depends entirely on search query keywords; with Facebook, it is a combination of keywords pulled from profile information and demographics such as age, sex, location, level-of-education, etc...

Both varieties of online ppc advertising require continual re-evaluation to ensure that the ads are effective. At New Nectar we monitor ad performance and create ad "experiments" to determine which combination of keywords, demographical information, and advertisement structure creates the best response.

Is Social Media Advertising Right for You?

Social media advertising can certainly be effective. How effective it will be for your business depends on what type of audience you are trying to reach. The fastest growing demo on Facebook is now adults 35 + -- which makes it appealing for many advertisers. New Nectar's social media advertising team can evaluate whether your audience is on Facebook in a free consultation.


 

be sharable : 3 tips

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A good social media marketing plan isn't one-size-fits all - different things will work well for different businesses - and some things won't work at all for others. A good social media marketing company recognizes this and takes a fresh approach with each client. Here at New Nectar, we begin our social media marketing services at ground-zero. We follow three steps in creating effective SMM campaigns for clients:

Step #1  Identify the Goal of Social Media Marketing For Each Project

What are you trying to accomplish with this particular campaign? Do you want to increase awareness about a product, service, or promotion? Do you want to use social media to draw more visitors to your site -- to your business location?

Identifying the goal is key to creating a social media marketing strategy that works. Social media isn't a magic box -- and having a Facebook or Twitter Profile won't automatically create results for your business. The right tools have to be identified and used in the right way -- and that can only happen once a goal is identified.

Step #2 Identify the Best Social Media Tools for the Job

This is the truly fun part. Social media tools are exciting because they are constantly changing and because they can be so powerful in the right setting .  At New Nectar, we are familiar with all the social media marketing tools out there -- and we're constantly exploring new ways to generate buzz, word-of-mouth, and real results for our clients.

Once the tools have been identified and a gameplan is in place -- we'll create customized campaigns that are as unique as they are effective.

Step #3 Determine the Desired ROI & Set Benchmarks

This may be the least-glamorous step, but it is the most important.  Looking back to your original campaign goal -- what benchmarks can be set for acheivement and analysis? Are you looking for more visitors to your site? We'll use Google Analytics to determine how many visitors are being channeled from Facebook and Twitter back to your webpage.  By setting benchmarks and evaluating ROI -- we can ensure our campaigns are effective for our clients.

New Nectar is social media marketing company that provides results -- and creates really stunning social media design, marketing, and, advertising along the way. We speak the various social network dialects, we know the social media natives, and we constantly engage in social media analysis and watching the development of social media trends. If your company is in need of an effective social media marketing plan - we've got ya fully covered.

Contact our Social Media Marketing team today for a FREE consultation.

 

Read More about Social Media Marketing:

What Is Social Media Marketing?


 


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