WoowBow is China's first box subscription membership platform delivering the world's favorite snacks & goodies directly to your office or home.

WoowBow logo was designed to be used in full color, both in English and Chinese and as a simple izotype by using only the icon. The “Woow” in the “WoowBow” name means Wowx2. The double “o” in “Woow” is symbolic for infinity (∞) as in our logo meaning: infinite possibilities. This echos the fact that with every WoowBow box delivery, its’ contents will change every time. The “Bow” in “WoowBow” has two meanings and two different phonetics in English. The chosen pronunciation in “WoowBow” is “Bow” as in “To Bow” meaning to show respect, signifying amazing service; common in Japan and many other Asian cultures. The second meaning is “Bow” as in the “Bow Knot” (kinda how our logo looks right?) is something commonly used to wrap gifts. This is as we believe that WoowBow is the perfect gift for any occasion. We believe these ideas tie (pun intended) perfectly together in what we strive to offer: to deliver infinite surprises to our customers with amazing service every time. Additionally, the logo can be used placed inside a container on dark backgrounds or patterns. WoowBow symbol can be used as a watermark on white background at 60% opacity.WoowBow symbol can be used as a white watermark on photography at 80% opacity.

Process

After discussing the project requests our goal was to create an original visual identity based on the premise of avoiding easy copy and cluttered context - which is the current market in China. The possibility to design a powerful brand that could be applied to various materials generated a series of sketches and different concepts.

WOOW BOO FIRST SKETCH

WoowBow logo was designed to be used in full color, both in English and Chinese and as a simple izotype by using only the icon. The “Woow” in the “WoowBow” name means Wowx2.