After discussing the project requests our goal was to create an original visual identity based on the premise of avoiding easy copy and cluttered context - which is the current market in China. The possibility to design a powerful brand that could be applied to various materials generated a series of sketches and different concepts.
ATHERAPY+ FIRST SKETCH
Atherapy+ logo was designed to be used in full color, both in vertical and horizontal and as a simple izotype by using only the icon.
ATHERAPY+ LOGO CONTAINER
Additionally, the logo can be used placed inside a container on dark backgrounds or patterns.
TOGETHER WITH PROJECT OWNER WE DEVELOPED SEVERAL MATERIALS
To ensure brand consistency and versatility we tested our logo on various mockups using different print effects or various colored backgrounds.
Logo test on uv spot material.
Logo symbol on uv embossed material.
Logo test on dark background material.