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Pay-per-click advertising is key to helping potential customers find you online. At New Nectar, we offer search engine PPC and Social Media PPC.
Search Engine Advertising / Search Engine Marketing
Search engines like Google allow advertising in two ways:
| Ads on SERPs (search engine results pages) |
Contextual Advertisements |
| These ads appear as sponsored links on the search engine results page for a given keyword query. These ads may appear above the organic results, or on the side of the SERPs. C |
Contextual Ads are placed on third-party sites that have:
1. keyword content that matches keyword bids for the ad; and
2. an agreement with Google or another advertising wholesaler that allows ads to be placed on their site. |
Facebook Advertising
Facebook Advertising is PPC advertising on the social networking site Facebook. Facebook pay-per-click ads have the benefit of being highly targetable because of the information that is voluntarily provided by users of the network. Facebook ads can link to two types of locations :
| Facebook Ads Linking to an Exterior Site |
Facebook Pages Linking to a Facebook Fan Page or Application
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These advertisments generally link back to a landing page on the advertiser's main site.
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Advertisements that link back to a Facebook fan page or application are generally selected by clients who want to increase their presence on the social network while running an advertising campaign.
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Easy to get started with New Nectar
At New Nectar, the process for beginning a PPC Campaign is straightforward
- A consultation occurs to determine which advertisement avenues are best for the client
- Keyword analysis is done and measurement tools are put in place
- Copy is written and a limited-run is done to test performance
- The campaign is started using the determined budget and dates
- Performance reports are regularly run and shared with client
Pricing & Fees are as follows:
PPC Campaign
|
Setup |
Monthly
|
Google |
Bing |
Yahoo |
Facebook |
| Google ads |
$500 |
$100/m + 15% |
yes |
no |
no |
no |
| Yahoo ads |
$500 |
$100/m + 15% |
no |
yes |
no |
no |
| Bing ads |
$500 |
$100/m + 15% |
no |
no |
yes |
no |
| Facebook ads |
$350 |
$100/m + 15% |
no |
no |
no |
yes |
Google + Facebook ads
|
$850 |
$200/m + 15% |
yes |
no |
no |
yes |
Yahoo + Facebook ads
|
$850 |
$200/m + 15% |
no |
yes |
no |
yes |
Bing + Facebook ads
|
$850 |
$200/m + 15% |
no |
no |
yes |
yes |
| All |
$1200 |
$350/m + 15% |
yes |
yes |
yes |
yes |
Contact us today to discuss the role PPC advertising can play in your online success.
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