Client's needs
A new website, a mobile website, a highly dynamic and custom Facebook page, a new-brand, a long-term strategy. Emphasis was put on educating and selling tandem skydives to first time jumpers. The new brand addresses the large demographic and the fact that a big part of the clientele is tourists staying in Waikiki.
Our solution
New Interactive Website
The first step was to fully understand our client's market and competition dynamics. It was clear from the beginning that a new website was needed. It needed to be efficient at educating and closing the deal with potential customers. A content management system was chosen to power the site and provide the following functionality:
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Internet Marketing and Targeted Content
Our team consisted of skydiving instructors, dropzone manager, advertising specialist and an online marketing expert who worked on defining and testing the sales speech and page flow. Clear call to actions and additional supporting elements were strategically placed.
Mobile & Iphone Version
Most clients hear about the dropzone thanks to coupons, magazines and other visual advertising items. It was important to provide them with a mobile version of the site that is compatible with smart phones, iphone and WAP.
The navigation, structure and content had to be modified and simplified to provide the needed information in one click while still offering dynamic content like the latest photos and reservation form.
Facebook Fan Page
The Facebook page features dynamic content from the site itself (photos, news, videos, events), custom design and open graph integration for automatic news publishing. The emphasis is made promoting user interaction to increase fan base and boost word of mouth marketing.
This project was handled jointly by our Honolulu Web Design Company, & our Houston Social Media Company
