Dictionary of terms used in Social Media Marketing
| Term | Definition |
|---|---|
| Facebook Advertising |
Facebook advertising is similar to Google’s Adwords. Facebook PPC ads can be targeted by demographics and keywords. Because all the information is voluntarily provided by Facebook users (i.e. “Jenn like ice fishing” ) the ads tend to be highly-targeted. Facebook advertisements can link to either an outside webpage or back to a Facebook business page. |






