Dictionary of terms used in Social Media Marketing
| Term | Definition |
|---|---|
| Social Bookmarking |
Bookmarking of web pages to user-account on a website rather than via a browser. Users can tag content and bookmarks can be shared or kept private. Information about the content being tagged is aggregated by the social bookmarking platform and in this way, the most popular items online (according to the users) can be determined. Tags are also often aggregated so that a term such as "social networking" may rise to the top as the most popular "tag" of the day -- thus indicating that many people are reading and bookmarking items online about the term "social networking." Major Sites: Delicious (formerly deli.cio.us,) stumbleupon Related: Social News sites such as Fark, Digg, Reddit. The difference on these sites is that the information isn't bookmarked for the user -- but rather the user is indicating to others online that the content on these sites is valuable, funny, or otherwise worth reading. |
| Social Media |
Any type of new media that allows for interaction among users. Examples: video-sharing, user reviews, social networks, blogs, micro-blogs, photo-sharing, social bookmarking Major Sites: YouTube, Facebook, Twitter, MySpace, Flickr, delicious, stumbledupon |
| Social Media Marketing (SMM) |
Marketing strategies focusing on collaborative internet medias. Tools: Blogs, social networks, online communities, wikis and more. Major sites: Twitter, Facebook, YouTube, MySpace. |
| Social Media Optimization (SMO) |
(SMO) Social media optimization is the the optimization of social media to: a.) lead traffic back to the main webpage; & b.) create buzz, interest, and interaction on the social media platform that enhances a users perception of a company, product, or person. Because of the widespread use of the term social media marketing to include all social media activities -- we use social media optimization to refer to the subset that is focused on organic social media management such as link-posting, blogging, interacting with fans/follwers, building a relationship and brand with consumers on social media, etc.. . |
| Social Network |
A social network is an online community where a registered user can interact with other registered users. Typically, the user is encouraged to create a "profile" which contains basic information about the individual. Users interact with each other in a variety of ways: status updates, private messages, photo sharing & tagging, blogs, website links. Some popular social networks in some ways mirror old-school business "intranets" in that the interaction and information contained within them is visible only within the "walled-garden" of the social network (a la Facebook.) Other social networks (MySpace among them,) have less concrete boundaries and the information can be seen by non-users or users who are not within an individual's "network." Major Sites: Facebook, MySpace, Friendster, Orkut, Bebo |
