Search Engine Optimization (SEO) is a all about making your business more findable on search engines like Google, Bing, & Yahoo.  

Usually, it's pictures that say a thousand words, but in this case it's a number --95% of people find what they are looking for on the first page of search engine results. That means that if you’re on page 2, 3, 4, or 14 -- you’re missing a lot of potential customers.  

How do I know where I rank now?

There isn’t  just one rank for your site, but many rankings for different keywords related to your business.  For instance, if you sell dog outfits  -- you would have rankings for words like “dog clothes” and “chihuahua sweaters.”  Some of these keywords are better than others in terms of quality.  

For the purposes of today’s blog on SEO techniques in the wake of Panda 2.2 -- I’d like Henry Ford’s permission to revamp that quote to:  “Quality means doing it right -- even when you think only Google is looking”

For quite some time,  Google's search algorithms have favored some sketchy tactics that have seriously endangered the quality of content on the web.  With Panda, and now Panda 2.2 (an update to the algorithm released last week,) Google has gone a long way in righting an inadvertent wrong.

Buzz this past weekend about Altly -- a promising start-up taking aim at Facebook’s 600 million user stranglehold on social networking -- has us thinking about Facebook alternatives. What’s out there , what’s in the works, and is it even possible to dethrone Facebook (King of all Social Media.)